Independent News and Media Group (INM) has today announced that it has acquired Irish motoring data company, Cartell.ie. Operating in Ireland and across Europe, Cartell.ie provides innovative solutions in the area of vehicle data and analytics to both con-sumers and the motor business.
INM’s motoring subsidiary, trading as CarsIreland.ie, with Cartell.ie will focus on the industry’s accelerated transition to digital solutions by providing Ireland’s most relied upon digital platform. The combination of the two companies and two brands will result in a unique offer-ing to the industry and also to car buyers across Ireland.
Cartell.ie, established in 2006, has succeeded in developing its suite of services into the gold standard for the automotive market, built on the quality of its data cleansing and its customer service. This excellence has powered their growth to the No 1 position in both the vehicle history check market and data provision for aftermarket services such as car parts and accessories.
Nicola Aherne, Managing Director of Cartell.ie: “Fourteen years ago, we launched Cartell.ie as the first real data solution specifically tailored to the Irish automotive sector. From the outset, our focus was on quality and innovation. I believe the combination of Cartell.ie and CarsIreland.ie supported by INM and its parent Mediahuis will provide us with the strength and scale to grow. We are excited by the opportunity to develop even more innovative solutions and to substantially boost our commercial strength far into the future.”
Marc Vangeel, CEO of INM: “The acquisition of Cartell is part and parcel of our strategy to stretch our lead in markets where we already have strong foundations. This is an important investment for our business as the combination of two motoring platforms presents a unique opportunity to grow and scale in Ireland and beyond. Digital transformation is front and centre for business and we are delighted to be at the forefront for the motoring industry in Ireland.”
KPMG Corporate Finance advised Cartell throughout the transaction and congratulates all parties on a successful deal.