Welcome to our Autumn/Winter 2013 Trade Newsletter

CARTELL.IE
The latest on the street
As 2013 draws to a close, it seems the introduction of the dual plate system has not had much of an impact. Our latest statistics show that a total of 86,057 native vehicles have been registered this year so far slightly down from 86,980 in 2012 and significantly down from 99,417 native vehicles for the same period in 2011 (The final end of year figure for 2012 is 94,090 and 104,035 for 2011).
With used vehicles, the second hand market shows that less used vehicles are coming into the showroom, with 735,655 transactions taking place to date in 2013. A staggering 56.7% (417,390) of transactions happened outside of the trade. Only 17.8% (131,143) of transactions were traded into the trade with 15.4% (113,486) transactions being traded out of the trade showing that dealers are holding stock.
These used vehicle sales statistics can be broken down by make/model/year/location etc. Please note that these numbers reflect actual transactions and not the number of vehicles. To help combat this and get more people into their dealerships, Cartell have been working with dealers and manufacturers using successful products such as registration based exact price servicing.
Our €50 Christmas gift to you!

What’s coming in 2014?

CPG.ie – Car Price Intelligence Guide
CPG is a new kind of valuation tool for consumers and trade, built to support both buyers and sellers in setting fair prices; it is very easy to use, requiring customers to enter only the car’s registration number and mileage in order to receive the latest view of the typical advertised price. A global first for Ireland, CPG’s market leading valuation performance is based on unique relationships with two of Ireland’s leading motoring organizations.

Secondly, all CPG values are supported by ‘Cartell’, Ireland’s leading used car intelligence company. The ‘Cartell’ relationship delivers for Irish customers a true world first, a used car guide that automatically takes into account information specific to the actual car, such as the number of owners, when setting a value.
Following it’s market debut in support of Toyota’s recent advertising campaign, CPG is currently in final testing with selected Motor Trade and Financial Services customers in advance of a full launch in the New Year, and has already been shown to be consistently easier to use and more accurate than existing guides. If you would like to join our test panel, or simply learn more about how CPG could help your business then contact richard@cartell.ie
Clocking rate still above 10%
National Mileage Register (NMR) hits 10 million
Vehicle data expert Cartell.ie reports that the rate of clocking in Ireland is still above 10% although it has reduced marginally this year. The rate is now to 10.5% down from a rate of 11% in January. The figure of 10.5% is based on a sample size in excess of 50,000 from a data-set which is the most complete in the Irish market. The rate of clocking had been steadily increasing since the recession commenced. The figure of 11% – recorded earlier in the year – was the highest rate recorded by the company. The current figure of 10.5% is still almost twice as high as the comparable figure in the UK which still stands at 6%.

Meanwhile Cartell.ie report the National Mileage Register (NMR) has now hit 10 million individual mileage readings. Set up to coincide with the establishment of the company in 2006 the NMR is a database of mileage readings which allow the prospective purchaser to make a better informed decision about the vehicle he/she wishes to buy.
Jeff Aherne, Director Cartell.ie, says:
We are delighted to have reached 10 million readings. It’s been a lot of work to get to this point. However the clocking rate is still far too high. Road safety, running costs, and maintenance outlay are all serious issues for car buyers and access to a database this size affords purchasers the chance to avoid pitfalls in the used vehicle market – which is still buoyant”
Used vehicle transactions up 35% in September 2013
Trend is upwards in used car market

Overall, the used car market is set for 900,000 transactions in 2013 and eclipse last year’s total of 888,738. These figures are all the more impressive considering that there has been limited new stock passing down given the low volume of new sales which themselves are down 7% year-on-year. This has had the effect of keeping values strong in the used market and encouraging the importation of vehicles from the UK.
Jeff Aherne, Director of Cartell, says:
2013 has been another strong year in the used car market which is helping to offset the fall in the new market. There is every reason to suspect that 2014 will be another good year in the used market.” For those thinking of buying a used vehicle, there is no better time than the run up to Christmas. Dealers will discount vehicles rather than have the stock sit over Christmas where it is depreciating. And just like the rest of us, dealers need their cash at Christmas too”
Significant increase in levels of vehicle finance
New players VW Bank and BMW Financial Services make big impact
Vehicle data expert Cartell.ie reports that significantly more vehicles for certain key registration years are being offered for sale with finance outstanding than last year. In the case of 2012 vehicles the levels of vehicles offered for sale with finance outstanding has jumped from 15.9% in Q4 2012 to 22.6% in Q2 2013 – a huge increase of 42%.

Statistics published by Cartell.ie indicate that buyers have a one-in-eight chance of purchasing a five-year-old vehicle with finance outstanding. From a sample of over 5,906 vehicles offered for sale and checked via the Cartell.ie website in 2013, the figures show that 11.7% registered in 2008 are still on finance. Even older vehicles are regularly offered for sale with finance outstanding – 8.4% of all 2007 registered vehicles offered for sale had outstanding finance against them.
Volkswagen Bank and BMW Financial Services hold a combined 16% of the automotive finance market in Ireland. Both these players, who only recently entered the market, have an estimated market share of 8% each based on results of finance checks carried out by Cartell in 2013.
Director Jeff Aherne, Director of Cartell.ie says:
Once again these results show the importance of checking for outstanding finance – just because a vehicle is older doesn’t mean it’s free of finance. Every day customers are getting caught buying an older car assuming the finance has been paid off.”
Applus launch Cartell.ie UK Car History Check
We are delighted to announce the launch of the Applus+ UK Car History Check. As an introductory offer and for a limited time only, the cost of this check has been significantly reduced on the Applus website.

Use Cartell on your smartphone
2 years ago, Cartell launched its mobile trade site for all our dealers to use. It’s not an App that needs to be downloaded from various stores; it’s simply a responsive site that will work on any smartphone. No need to download, simply go to the internet on your phone and login to Cartell trade and you will see that the site changes to fit your screen – whatever smartphone you are using. Once logged into your account you can easily carry out Cartell Trade checks when you are out and about. You can look at your balance, previous checks and top up your account on the go. This has been a great success and a lot of trade checks are now carried out on smartphones. Have you tried our mobile trade site yet?
Cartell IT Upgrade

Spend New Years Eve in Killarney!
Spend this New Year’s Eve 2013 with Sharon Shannon and Band and special Guests Shane McGowan and Mundy, To celebrate the launch of 21 – definitive Sharon Shannon, which features the new Christmas song. ‘Christmas time Again’, multi –award winning, SHARON SHANNON is doing a 6 date tour in Ireland, with her band and specially featured guests SHANE MC GOWAN and MUNDY.

Cartell in association with the INEC, have 3 pairs of tickets to give away. For your chance to win a pair of tickets, simply become a fan of Cartell on Facebook www.facebook.com/cartellcarcheck and answer the question on our page.
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